– Positioning
– Branding
– Claim
– Campaign
– Motion Design
– Guidelines
– Brand Book
– 3D Production
● Better Bell
Generative identity system for an IOT game-changer
● Deliverables
Challenge
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The core business of Better Bell, a start-up in the IoT sector, is to enable the digitisation of buildings today and in the future. In a challenging market environment, the brand needs to position itself strategically well and have the right tools to address customers effectively.
● Branding
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● approach
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It is hardly possible to convey the multiple different values for the individual target groups via the product alone. BetterBell needed a new emotional positioning and corresponding communication and appearance to get customers excited about both the brand and the service.
● result
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Away from classically conceived measures towards a positioning that is derived from the brand DNA. We tell the story on the various levels of the newly developed brand stream. In this way, we transform the building from object to subject. Inspired by buildings, their stories and the stories that can be told in these ecosystems, we positioned BetterBell as an innovation partner and developed a contemporary and minimalist brand identity.
● Campaign elements
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● Styleguide
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● more Projects
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