Multilayered perspective for extraordinary synergy

● Deliverables

Background

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– Interaction Concept
– UI Design
– Logo Rebrush
– Shooting Guide
– CMS Development

BERTSCH.Brand Consultants is an independent consulting company for systemic development and transformation of corporate identities. Annette & Georg Bertsch operating a multilayer process: Professional brand consulting and independent, commitment-driven projects outside the comfort zone form an extraordinary synergy. We were looking into ways to find new angles to make this dynamic tangible.

● Website

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● approach

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The identity was adapted and the digital presence developed through a collaborative process with TFO as the creative power behind the conceptual translation of the dynamic.

● Production

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● Result

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In this field of tension of commitment-driven projects and the ones outside the comfort zone, a massive impact develops, characterized by a broad spectrum of cross-disciplinary knowledge. A flexible navigation principle gives users the greatest possible freedom and presents them with exactly the options they need to quickly access relevant content.