– Interaction Concept
– UI Design
– CMS Development
● Just Architekten
Reinterpretation of existing frameworks
● Deliverables
Background
⬎
Just Architects is a multidisciplinary team of designers, planners and construction managers. The focus of their work is on the sustainable development and retrofitting of existing buildings.
The architectural practice and its founder, Malte Just, were faced with the challenge of finding a new framework for a structural reorganization of the practice. This was necessary in order to communicate the separation of the business partners and the resulting repositioning including a new name.
The architectural practice and its founder, Malte Just, were faced with the challenge of finding a new framework for a structural reorganization of the practice. This was necessary in order to communicate the separation of the business partners and the resulting repositioning including a new name.
● Website
⬎
● approach
⬎
Together and based on the strategy work of Bertsch Brand Consultants, a new digital direction was developed. With the help of stakeholder interviews and workshops, gaps were identified with regard to the new objective. In conceptual collaboration with Malte Just and his team, various approaches were developed, which were then developed into guiding principles for the entire brand appearance and communication.
● MOBILE
⬎
● Result
⬎
A system reinterpreting the inventory, in case of the website the browser, in the same way that Malte Just and his team constantly create something new within the existing space, defining and designing it according to changing requirements. Through a flexible system of organizing contents, each page is individually structured according to its content and thus receives the best form of display. The system reflects the new direction in supporting key activities including presentation, client/project status documentation and the archive process of the practice.
● more Projects
⬎
